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Business & Investing Books > Marketing & Sales Books > The Infinite Asset: Managing Brands to Build New Value
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The Infinite Asset: Managing Brands to Build Ne... 1578512492 Book Cover

The Infinite Asset: Managing Brands to Build Ne...

by , ,
Edition Description

Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.

Edition Details
Format:Hardcover
Language:English
ISBN:1578512492
Format: Hardcover
Condition:
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