- Marketing Management: Analysis, Planning, Implementation, and Control
- A Framework for Marketing Management
- Strategic Brand Management
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity
- Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) (Relevant knowledge series)
- Jay B. Barney
- Edgar A. Norton
- William N. Zelman
- Lewis R. Ireland
- Kenneth N. Derucher
- Thomas Hayes
- Paul N. Bloom
- Miles Murdocca
- Timothy Porter-O'Grady
- Sigeru Mizuno
- Garry Mitchell
- Robert L. Sauer
- Laurie S. Coltri
- Jacqueline Bauman-Waengler
- Andrew Fairbanks
- Brian J.L. Berry
- Kathleen A. Lipinski
- Robert A. Lipinski
- William M. Hancock
- Michael J. McCue