Z.E.R.O.: Zero Paid Media as the New Marketing Model

by Maarten Albarda, Joseph Jaffe, Maarten Albarta

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely...

• Format: Hardcover
• Language: English
• ISBN: 1118801156
• ISBN13: 9781118801154
• Release Date: October 2013
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.07 lbs.
• Dimensions: 1.0" x 6.4" x 9.3"