YouTube for Business: Online Video Marketing for Any Business

by Michael Miller and Michael Miller

Book Overview

YouTube's 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 078974726X
• ISBN13: 9780789747266
• Release Date: January 2011
• Publisher: Que
• Length: 289 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"

Customer Reviews

Solid practical advice on incorporating YouTube in your marketing mix

Most books of this kind are quickies turned out by hack writers who scoop up stuff from the web and regurgitate for those too lazy or inexperienced to do the same thing. But there are occasional gems like this one. Michael Miller may be prolific with more than 80 how-to books to his credit, but he is also professional in his approach and a skillful writer. He tackles the cocnept of using YouTube for business in a very methodical way. He walks the reader through the reasons for using YouTube, the basics of video production, managing your online videos, video blogging and promotion and monetization. Obviously those who know their way in production can skip those pages, but on the whole, Miller's book is well-worth reading in its entirety. Even though it covers many basic areas, Miller is an informative writer who never conscends. This is a book on using YouTube to market your business and Miller never lets that object out of sight. He also includes a few profiles of real-life users of YouTube mrketing videos that are quite compelling. Overall this is a solid read for anyone with even the vaguest interest in exploiting YouTube for their own business interests. Jerry

Perfect, honest, full of Info & advices

I am reading a lot, on various marketing topics, and now, i am at the stage, where I can distinguish between really honest, helpful and hardworking books on subjects - especially on marketing. Such an honest book in 2009 in virtually impossible to find! No really! Author does not tries you sell his stuff. Author does not asks every second page to subscribe his newsletter of whatever. Instead - he packs book full with VALUABLE info, on just exactly what the topic is - how to use youtube in your marketing matrix. And one more thing - if you afraid (same as I did), that author will pack 3/4 of book on useless topics on what youtube is, and how to use it and bla bla bla - then don't! I was such a positively surprised that this book is all packed with valuable info, covering as technical issues, and then goes giving you most valuable that can be - examples and tips on what and how you can put on youtube. Just read the book - stop a little - and think how it apply to your business - and a spark happens in your mind. Thanks to author I had a lot of a-ha moments when I was reading his work. Highly recommended!

Highly Informative and well written

I loved this book because it is simple, clear and concise in it's instructions and explanations of marketing ideas. For anyone who doesn't know anything about marketing, this book is for you because it explains why you should do something. Until I read this book, I had no idea of the power of YouTube as a marketing tool, as well as other social networks such as Facebook and MySpace. It's a gem for sure!

YouTube for Business

Lately everyone seems to be talking about YouTube. What started out as a place to waste a few hours watching stupid people tricks has grown into the next big marketing thing. It makes sense. Where else can you get your infomercial or other video blurb in front of millions of people without paying a cent? Many people are jumping on the bandwagon without thinking. They post their old commercials or send in a clip without much thought about if they should be using YouTube. While YouTube can be a great opportunity, it has to fit your company and your product. Like any marketing plan, you have to know your target audience and find out they need, want, and desire. Then, tailor your product and your marketing to suit them. YouTube for Business goes through the complete process from figuring out if YouTube is right for your marketing plan and shooting a video through editing and formatting concerns to posting your video at YouTube and other like-minded sites. If you are the least bit curious about online video marketing, you have to get this book. It will help you figure out what you need to do and how to go about do it.