Youtube and Video Marketing: An Hour a Day

by Greg Jarboe

Book Overview

Fully updated with new information, including the latest changes to YouTube

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics...

• Format: Paperback
• Language: English
• ISBN: 047094501X
• ISBN13: 9780470945018
• Release Date: November 2011
• Publisher: Sybex
• Length: 504 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.1" x 7.3" x 9.2"

Customer Reviews

5 stars for YouTube and Video Marketing, an Hour A Day

YouTube and Video Marketing, an Hour A Day by Greg Jarboe is a very useful tool for any marketing professional in learning how to begin and continue your journey into YouTube Marketing. I have used a lot of these tips and still reference back to it for more, it's my YouTube bible. It gets into the nitty gritty detail and really spotlights Greg Jarboe's online Marketing and PR expertise. If you are looking for information on tips for your video marketing plan, learning how to create viral videos, how to create and optimizing your YouTube channel, socializing within the YouTube community and the 411 on how to get your videos on Google this is the BEST one in the market. Thank you Greg Jarboe, you are the YouTube guru!!

The Next Big Thing in Digital Marketing? YouTube and Video

"Master Story Teller", that's how I would describe Greg Jarboe, someone I've known in the internet marketing and PR world for several years. Now he's pioneered yet another essential digital marketing channel: online video. In YouTube and Video Marketing: An Hour A Day, Greg has assembled a priceless collection of insights, examples and practical tips for companies that want, that need, to understand how to use video marketing to grow their business. You cannot afford to miss this story." That's the endorsement I gave Greg's new book based on the pre-published preview copy. I got ahold of a copy of the final book summer 2009 and I thought it very timely to provide a more in-depth review. As an active participant in the marketing industry ([...]), I see a lot of companies trying to get their arms around what will be the "next big thing" in digital marketing and social media. With YouTube the second most popular search engine after Google, video marketing is a big part of that answer. What's great about the "An Hour A Day" series from Wiley is that each book is structured around practical tips. Sure, there's mention of a dead terrorist Ventriloquist dummy and Paris Hilton in jail, but you'll also find great background information on the emergence of YouTube as the dominant online video hosting service on the front end and "Mysteries of Online Video Revealed" on the back end. In between, chapters 3-10 offer a day by day, week by week plan for developing and executing a video marketing effort over 8 months that any motivated marketer can follow. The "guts" of the practical tips in this book start with mapping out a video marketing strategy, finding influencers on YouTube and other video services and a clever reversal of the "old map of mass media". You'll also find very specific video optimization tips starting with keyword research and tools as well as specific video optimization tips for YouTube, other video sites and types of video promotion. A few of the useful video optimization tips include: 1. YouTube SEO involves including keywords in the title, description and tags. Attracting views and ratings is also helpful for better rankings on YouTube. 2. Web video SEO involves using keywords on the page the video is embedded in as well as in anchor text links to the page. Filenames, metadata and RSS enclosures are also opportunities for keyword inclusion. You'll find many more tips on video marketing besides those focused on SEO. The video marketing plan outlined in Jarboe's book continues with tips on creating viral video content using an ample number of specific examples and then covers the brass tacks of creating a YouTube channel and socializing within the YouTube community. While a lot of the popular videos on the web are of the home grown, Flip video type, there's a lot to be said for good video production skills and chapter 6 covers everything from video formats to ideal resolution to editing software. Jarboe also offers advice on

A MUST-READ for any video marketing professional

Unlike some other books on the topic of video marketing, Greg Jarboe really GETS it. You can really tell that Jarboe is a PR-professional that knows what he's talking about. Whereas most books describe YouTube's features one-by-one, his advice is solid-as-rock and genuinely helps in mapping out a video marketing strategy and implementing it on a daily basis. I love his quote that "YouTube is the center of your video marketing strategy, but not the circumference". What Jarboe means by this statement is that you should not ignore other video sharing platforms (e.g. Vimeo, Metacafe, MySpace, Blip, etc.), but use YouTube as the core of your video marketing efforts. For one, ability to embed is universal, allowing yourself or other users to spread your content to other social networks.

Reach the world directly

Online video is a great way for anyone to get the word out about their products and services (or even themselves). Musicians and comedians were among the first to use YouTube videos, but now, with the help of Greg Jarboe's book, anyone can get the word out on YouTube. Entrepreneurs, business owners, and nonprofits all make use of video. Even job hunters ause YouTube to supplement the traditional C.V. or résumé. It's so exciting that we're living in a time when we can reach the world directly, without having to spend enormous amounts of money on advertising and without investing big bucks in PR efforts to convince the media to talk up our products and services. Now we can publish great video online that people are eager to share with their friends, family, and colleagues. And it's not just the viral aspects. Videos are easy to embed into your Website, which helps people to learn more at the point where they are ready to buy. This book provides everything you need to know. And it's written in a quick and approachable style. I had done a bunch of videos before I got the book so I was not a novice. But I'm certainly not an expert either. I learned a great deal and will refer to it often.