Your Creative Mind: How to Disrupt Your Thinking, Abandon Your Comfort Zone, and Develop Bold New Strategies

by Scott Cochrane

Book Overview

Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to...

• Format: Paperback
• Language: English
• ISBN: 1632650444
• ISBN13: 9781632650443
• Release Date: September 2016
• Publisher: Career Press
• Length: 272 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 5.2" x 8.2"