You Will Be Satisfied

by Peter Caldwell, Tasca, Bob Tasca

Book Overview

Bob Tasca is, quite simply, the world's most effective practitioner of customer satisfaction. His accomplishments are astounding. His small Ford dealership is consistently among the world's best in sales volume, and industry executives from all over often visit in order to learn from his operation. Though he sells a generic product, Tasca has at times achieved the unheard-of feat of capturing 24 percent of his metro market, and he regularly sees 65...

• Format: Paperback
• Language: English
• ISBN: 0887308597
• ISBN13: 9780887308598
• Release Date: April 1997
• Publisher: Harper Paperbacks
• Length: 240 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 5.4" x 8.0"

Customer Reviews

A book that showed us what we should be doing

After the owner of our store read the book all employees read it . Then the owner flew to meet Mr Tasca at his store ,he spent 3 days there, wa sgiven the tour of his store, he spent quite a bit of time meeting with Mr Tasca and his sons talking about his philosophy and way of doing business .What a place !! upon returning we have instatuted The same 7 day return policy that Mr Tasca has as well as putting 3month 3000 mile waranties on our cars.it took some faith in our selves and our business to go all the way but we have and we have not regreted it one bit,, Great Book

How to sell with integrity and without lowering your price

This book, through anecdote and exposition, tells the reader flat-out how to sell, without violating integrity. It covers why the "lowest price" game is one you can not win. It tells what the customer really wants. While it discusses these topics in relation to selling cars, it explains how these ideas can be used in other industries.When I first saw this book, I picked it up because the name was familiar, since I used to live in southeastern Massachusetts, and I wondered what Bob Tasca had to say. Now I know, and I feel that I got good value from the book. And that's his point, in part. But it's -his- book, so let -him- say it to you.Would I buy a car from this man? You bet. (review from reading the hardcover edition)

The book for every dealership manager to read

Bob does a great job of showing his winning formula to build a successful dealership. Although any business person can learn from his book, it's a must read for dealership managers. I have recommended it to my dealership clients.

Ex cellent book on customer satisfaction

Bob Tasca puts into a concisely written, punchy and readable book the secrets to his success. He explains why you cannot focus on both the bottom line and customer satisfaction, which explains why most businesses fail at achieving real customer satisfaction. You don't have to be a car dealer to get a lot from this book.

Best book on how to run a business I have ever read

We own several businesses and read hundreds of books every year. This is one of the best. Every business owner, executive, or associate can use this book to make more money- by having your customers super satisfied. The principles apply to any business and succinctly state the key values by which the entire organization can create a success for everyone involved. If you read at all, you should read this.