Social Media Marketing

by Allan Frewin Jones

Today's Business landscape is characterised by Social media proliferation. The critical point for the Companies is to exist where customers exist. How, when and where the business needs to engage with customers have changed significantly and rapidly due to the broad adoption of the social web. Customers are now sharing their experiences and feedback on companies and brands. This means that whether or not the company chooses to be involved, these...

• Format: Paperback
• Language: English
• ISBN: 0099267357
• ISBN13: 9780099267355
• Release Date: June 1999
• Publisher: Prerna Gupta
• Length: 330 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"
• Age Range: 4 to 12 years
• Grade Range: Preschool to Grade 7