You Can't Get There from Here: The Story of Music Industry Promoter Vernice Watson's Rise--From the Radio Kings of the 60s to the Gospel Explosion of

by V. Watson

You Can't Get There From Here is an historical and entertaining account of a dynamic, colorful, Black female promotional executive's 20 years in a world of glitz, glamour, dirt -- and soul. From Baltimore to Nashville to Hollywood and back again, Vernice Watson's story enlightens the reader about music radio and deejays from the brazen days of payola to Kweisi Mfume's rise from local radio to international leadership, to the Winans' and gospel music's "crossover" into mainstream markets. Additionally, Watson provides fodder for gospel groupies and fans of everyone from Shirley Caesar to Whitney Houston's "True Voice," as the author chronicles the rise and near fall of her own career at the hands of corporate "giant," ATandT. A media pioneer in her own right, Watson tells her story -- the story of Black commercial music from the '70's to the '90's -- with heart and with gusto. Book jacket.

• Format: Paperback
• Language: English
• ISBN: 1892970007
• ISBN13: 9781892970008
• Release Date: September 2000
• Publisher: Verlen Publishing
• Length: 208 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.6" x 5.4" x 8.4"

Customer Reviews

The following presentation is true the names have not been changed / The Vernice Watson Story

I know Vernice Watson, and if you want to know how Urban Gospel of today got it's start.. buy the book. "You Can't Get There From Here" the bridge that got the Kirk Franklin's, Mary Mary's, and all the artist you hear today on a level playing field with other forms of music. Interesting reading,..experience the highs and lows of Ms. Watson an author who is raw with the truth behind the Gospel Music Industry.

AMAZING

It's so interesting to read about how things were done in the music industry 30 years ago... and to see that at the end only the way we do some things have changed, but the essence is still the same. It's amazing to see how Ms. Watson made it through this business. Really encouraging. I guess it'll make anyone want to go out there, but as the title says: You can'¿t just get there... it takes a lot of work, strengh and determination. Thank you, Vernice!!

"It's a masterpiece!...What a book!"

In "You Can't Get There From Here", Ms Vernice Watson tells of her exciting career in the world of gospel music! This book is great! It includes many inside pictures, special stories, and her struggle to make it to the top of the music industry . Go on a journey with Ms Vernice Watson as she tells you how "You can't get there from here!"

A Must Read!!

This was an excellent book! Vernice know her stuff!! The book tells about the author's personal experiences in the music promotion business; good and bad. It is a must read!!