You Are a Fish: The Truth about Brands

by Nick Liddell

According to Chinese proverb, if you want to know what water is, don't ask a fish. So immersed is it in its environment that the fish doesn't stop to consider the existence of water. Unless, of course, if it finds itself on dry land. Only at that point does the vital nature of water and its importance to the fish become obvious.

Just like the proverbial fish, we are all so immersed in brands that we barely notice their all-presence...

• Format: Hardcover
• Language: English
• ISBN: 1911687204
• ISBN13: 9781911687207
• Release Date: December 2022
• Publisher: Lid Publishing
• Length: 192 Pages