Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

by Dennis R. Mortensen

Yahoo Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo 's free Web analytics tool . This detailed resource from Yahoo 's Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings...

• Format: Paperback
• Language: English
• ISBN: 0470424249
• ISBN13: 9780470424247
• Release Date: May 2009
• Publisher: Sybex
• Length: 383 Pages
• Weight: 1.39 lbs.
• Dimensions: 0.9" x 7.5" x 9.1"