Xuxa: The Mega-Marketing of Gender, Race, and Modernity

by Amelia Simpson

Book Overview

A fascinating new book... that] offers a lucid academic critique of Xuxa's persona. --Entertainment WeeklyFormer Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in the 1980s as... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1566391075
• ISBN13: 9781566391078
• Release Date: August 1993
• Publisher: Temple University Press
• Length: 256 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.5" x 8.3"

Customer Reviews

Xuxa is not to blame for Brazil's problems or the troubles of America's feminists

Don't blame Xuxa for Brazil's problems. They are the result of American corporate fascism's take-over of the country. The screed of American feminist puritanism is a joke. They hate Xuxa because she loves children instead of aborting them.

Puts the Xuxa phenomenon into perspective

Xuxa's syndicated show on American TV may have been a flop, but this scholarly book remains an interesting study of the Brazilian entertainer. Amelia Simpson interleaves biographical information with background material on the Brazilian entertainment industry, combined with a very insightful analysis of Xuxa's incredible fame among the impoverished populations of South America. At times the writing comes across a little bit like a thesis composed by an overly earnest grad student. This has, to some extent, the odd effect of legitimizing Xuxa's appeal as transcending that of a mere pop culture icon. If anybody was truly qualified to play Evita, it is Xuxa. She was, after all, born very close to the border of Argentina.