Written Communication Across Cultures: A Sociocognitive Perspective on Business Genres

by Yunxia Zhu

Winner of ABC's award for Distinguished Publication for 2006 This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings...

• Format: Hardcover
• Language: English
• ISBN: 9027253846
• ISBN13: 9789027253842
• Release Date: November 2005
• Publisher: John Benjamins Publishing Company
• Length: 216 Pages