Writing for the Web: A Practical Guide

By Cynthia L. Jeney

Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131192361
• ISBN13: 9780131192362
• Release Date: August 2006
• Publisher: Pearson
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 9.1" x 0.5" x 7.3"

Customer Reviews

Simple, yes. Simplistic, no.

Jeney's book is indeed simple, in that it's organized logically and written clearly. The volume clearly is targeted at undergraduates and others who have never realized that communication via the internet (specifically the web) is about *writing*. This book isn't about designing webpages or learning code, it's about communicating through the writing on those webpages, and it guides the reader clearly and calmly through the various types of writing situations he or she will encounter on the web. The author never talks down to the reader, however, and seems to assume that the reader will learn and employ the intricacies of design, coding, and whatnot from some other source. But no matter how skilled the coder or how creative the designer of any website, the site ultimately (or sometimes immediately) will fail if the words don't work. This book is about making the words work, and it should be a required text for any course that purports to help students "get on the web."