Writing for Public Relations and Strategic Communication

by William Thompson and Nicholas Browning

Book Overview

Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn...

• Format: Paperback
• Language: English
• ISBN: 1793511888
• ISBN13: 9781793511881
• Release Date: August 2021
• Publisher: Cognella Academic Publishing
• Length: 444 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.9" x 8.0" x 10.0"