Writing and Producing for Television and Film

by John Riber and Esta de Fossard

Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book--the second in a three-book series titled Communication for Behavior Change --is amied at all producing or directing Entertainment-Education dramas for television and film. The authors--both leading practitioners in the...

• Format: Paperback
• Language: English
• ISBN: 0761934006
• ISBN13: 9780761934004
• Release Date: December 2005
• Publisher: Sage Publications Pvt. Ltd
• Length: 280 Pages
• Weight: 4.40 lbs.
• Dimensions: 0.7" x 7.0" x 9.0"