Would You Do That to Your Mother?: The Make Mom Proud Standard for How to Treat Your Customers

by Jeanne Bliss

Book Overview

Customer experience pioneer Jeanne Bliss shows why "Make Mom Proud" companies outperform their competition. Her 5-step guide to customer experience and culture transformation makes this achievement possible.

Bliss urges companies to make business personal to earn ardent fans and admirers, by focusing on one deceptively simple question: "Would you do that to your mother?"

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• Format: Hardcover
• Language: English
• ISBN: 0735217815
• ISBN13: 9780735217812
• Release Date: May 2018
• Publisher: Portfolio
• Length: 272 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.1" x 5.9" x 8.2"