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Hardcover Would You Do That to Your Mother?: The Make Mom Proud Standard for How to Treat Your Customers Book

ISBN: 0735217815

ISBN13: 9780735217812

Would You Do That to Your Mother?: The Make Mom Proud Standard for How to Treat Your Customers

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Format: Hardcover

Condition: Like New

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Book Overview

Customer experience pioneer Jeanne Bliss shows why "Make Mom Proud" companies outperform their competition. Her 5-step guide to customer experience and culture transformation makes this achievement possible.

Bliss urges companies to
make business personal to earn ardent fans and admirers, by focusing on one deceptively simple question: "Would you do that to your mother?"

...

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