Working the Crowd: Social media marketing for business

by Eileen Brown and Eileen Brown

Book Overview

Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.

• Format: Paperback
• Language: English
• ISBN: 1780171269
• ISBN13: 9781780171265
• Release Date: June 2012
• Publisher: BCS, the Chartered Institute for IT
• Length: 188 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"