Work, Consumption and Capitalism

by Lynne Pettinger

Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics...

• Format: Paperback
• Language: English
• ISBN: 1137342773
• ISBN13: 9781137342775
• Release Date: December 2015
• Publisher: Red Globe Press
• Length: 272 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.4" x 8.4"