Word-Of-Mouth in Contemporary Hollywood

by Simon Hewitt

Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation.

Using...

• Format: Hardcover
• Language: English
• ISBN: 103235304X
• ISBN13: 9781032353043
• Release Date: July 2023
• Publisher: Routledge
• Length: 218 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"