Women's Periodicals in the United States: Consumer Magazines

by Therese Lueck and Kathleen L. Endres

Book Overview

Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers...

• Format: Hardcover
• Language: English
• ISBN: 0313286310
• ISBN13: 9780313286315
• Release Date: July 1995
• Publisher: Greenwood
• Length: 528 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.3" x 6.0" x 9.0"