Women, Media, and Consumption in Japan

by Brian Moeran

Book Overview

The first book of its kind to examine images of women in Japanese consumerism, Women, Media, and Consumption in Japan explores a variety of media targeted at womenin particular magazines, but also television, popular literature, and consumer trends.

• Format: Paperback
• Language: English
• ISBN: 0824817761
• ISBN13: 9780824817763
• Release Date: November 1995
• Publisher: University of Hawaii Press
• Length: 320 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 5.4" x 8.3"

Customer Reviews

The Japan you didn't know about

I initially bought this book for a class, only intending to read the assigned sections. After reading the introduction, however, I knew I was going to be reading it all. This book was very illuminating, showing me an aspect of Japan I knew very little about: its women. The contributors to this book explore all ages and classes of women in Japan and their relationship with the media, from the "cute" phenomenon to the representations of upperclass women in magazines. This book is not only a view of women in Japan, but also subtly reveals how our own society influences and is influenced by Japanese media.