Wired and Dangerous: How Your Customers Have Changed and What to Do About It (16pt Large Edition)

by John R Patterson and Chip R Bell

In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company s customer service doesn t adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their...

• Format: Paperback
• Language: English
• ISBN: 1038772222
• ISBN13: 9781038772220
• Release Date: August 2011
• Publisher: ReadHowYouWant
• Length: 388 Pages
• Weight: 1.08 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"