Winning With Strategic Marketing: Driving Success for Startups and Small Businesses

by David Altounian and Mike Cronin

A group of eminent software developers gathered at a Colorado ski lodge in 2001, codifying The Agile Manifesto, a philosophy for efficiently accomplishing technical work. In this accessible, real-world-example-laden, and unexpectedly entertaining book, The Agile Enterprise explains how to apply The Agile Manifesto's ideas company-wide. The wisdom imparted in The Agile Enterprise teaches students to decompose large problems into manageable chunks,...

• Format: Paperback
• Language: English
• ISBN: 163742549X
• ISBN13: 9781637425497
• Release Date: December 2023
• Publisher: Business Expert Press
• Length: 174 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"