Winning with IP: Managing high-growth intellectual property

By Adam Jolly

Lessons and insights into how IP is inspiring and fuelling the next wave of high growth

Growth is ever more centred on intellectual property. In tech. In innovation. In people. In disruptive models. In data. Those who integrate IP into their strategy, culture and mindset are significantly more likely to grow at pace.

This book discusses how entrepreneurs, innovators and executives can put IP at the heart of their business, so they source the right ideas, create intellectual assets of value to their users and negotiate the best deals for themselves.

It draws on the knowledge and experience of 20 leading IP players of today and tomorrow, including the innovation support team at the European Patent Office, to give a series of insights and lessons into how IP inspires and fuels growth of 10 percent, 20 percent, 50 percent and more, not just this year, but next year and into the future.

CONTRIBUTORS

European Patent Office - Licensing Executives Society International - High Growth Enterprise Taskforce - Yusarn Audrey - Centre for Intellectual Property - Peters IP Consultancy - Globalator - TUM-Tech - Weickmann & Weickmann - Dennemeyer - Cohausz & Florack - Huber & Schuessler - Minesoft - Coventry University - Gleiss Gro e Schrell - Meissner Bolte - Gr necker - Gramm Lins - Robert Marshall - Ad la Dvoř kov

• Format: Paperback
• Language: English
• ISBN: 1838067426
• ISBN13: 9781838067427
• Release Date: January 2021
• Publisher: Novaro Publishing
• Length: 160 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"