Winning the Customer: Turn Consumers Into Fans and Get Them to Spend More

by Lou Imbriano and Elizabeth King

Book Overview

Build Customer Relationships and Win Big Revenue

"Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers' trust and grow your revenues, I suggest you read Winning the Customer and you will win."
-Bob Reynolds, President...

• Format: Hardcover
• Language: English
• ISBN: 0071775269
• ISBN13: 9780071775267
• Release Date: September 2011
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"