Winning the Countertrade War: New Export Strategies for America

by Matt Schaffer

Countertrade is a powerful form of reciprocal trading commonly used in international markets--but it is skillfully practiced by only a few companies in the U.S. Through a series of fascinating studies, this book shows how American companies can win more export sales through countertrade and, incidentally, how countertrade can improve the U.S. trade deficit.

• Format: Hardcover
• Language: English
• ISBN: 047163252X
• ISBN13: 9780471632528
• Release Date: March 1989
• Publisher: John Wiley & Sons
• Length: 226 Pages
• Weight: 1.12 lbs.