Winning the Advertising Game: Lessons from the Super Bowl AD Champions

by Sascha Raithel, David W. Stewart, Charles R. Taylor

Unlock the secrets of advertising success with this comprehensive guide Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest...

• Format: Hardcover
• Language: English
• ISBN: 3031775058
• ISBN13: 9783031775055
• Release Date: April 2025
• Publisher: Springer
• Length: 90 Pages