Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses

by Terry Deutscher, Adrian Ryans, Roger More, et al.

Im High-Tech Sektor wird die Marketingplanung h ufig zu einer frustrierenden Aufgabe, denn st ndige Innovation ist die Norm und drastische Ver nderungen entstehen nahezu ber Nacht. Dieses Buch - verfa t von einem Autorenteam der angesehenen Richard Ivey School of Business - beschreibt einen dynamischen Neuansatz f r die strategische Marketingplanung. Dieser Ansatz hat bereits vielen Spitzenunternehmen im High-Tech-Bereich geholfen, sich als Marktf...

• Format: Hardcover
• Language: English
• ISBN: 0471644307
• ISBN13: 9780471644309
• Release Date: December 1999
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

Winning Market Leadership

Messrs. Ryans, More, Barclay and Deutscher have delivered what will surely be very quickly seen as a classic in the field of technology marketing. The authors table a very comprehensive process for managing strategic planning in technology-intensive businesses. Great plans (and businesses) often come from great planning processes - these guys have delivered the absolute best! This is an important book. Please don't tell my competitors about it! Bravo! Excellent! Well done!

A refreshing new book on strategic market planning

This is an excellent book. It holds a prominent place on my desktop for easy reference. Thank you.