Winning is Not a Strategy: A Game-Changing Approach to Driving Attendance

By Zac Logsdon

This book is for anyone working in sports that is looking for a new approach to getting fans into their stadiums and arenas. For years the athletics industry has relied too heavily on the idea that "if we'll just win games, attendance will take care of itself." But these days, attendance at sporting events is dropping even across all leagues and all teams, despite the team's win/loss record. "Winning is Not a Strategy" battles the idea that winning affects attendance as much as some think and argues that even if winning helps, those charged with marketing athletic events shouldn't be relying on that as their strategy for increasing attendance.

• Format: Hardcover
• Language: English
• ISBN: 164467985X
• ISBN13: 9781644679852
• Release Date: January 2018
• Publisher: Black Lake Publishing
• Weight: 0.60 lbs.