Winning in Service Markets: Success Through People, Technology and Strategy

by Jochen Wirtz

Book Overview

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges...

• Format: Hardcover
• Language: English
• ISBN: 1944659048
• ISBN13: 9781944659042
• Release Date: December 2016
• Publisher: Ws Professional
• Length: 704 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"