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Hardcover Winning in High-Tech Markets: The Role of General Management: How Motorola, Corning, and General Electric Have Built Global Leadership Through Tech Book

ISBN: 0875843255

ISBN13: 9780875843254

Winning in High-Tech Markets: The Role of General Management: How Motorola, Corning, and General Electric Have Built Global Leadership Through Tech

Investigates the role of general management in building competitive advantage on the basis of technology. Morone examines the management strategies, practices and philosophies of three US high-tech companies which have successfully built global leadership in this competitive sector.

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Format: Hardcover

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