Winning in China: 8 Stories of Success and Failure in the World's Largest Economy

by Karl T. Ulrich and Lele Sang

Book Overview

If Amazon can't win in China, can anyone?

When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China.

In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and...

• Format: Paperback
• Language: English
• ISBN: 1613631081
• ISBN13: 9781613631089
• Release Date: January 2021
• Publisher: Wharton School Press
• Length: 190 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.6" x 5.5" x 8.4"