Winning in Asia, U.S. Style: Market and Nonmarket Strategies for Success

by Vinod K. Aggarwal

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and are now positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and non-market strategies...

• Format: Hardcover
• Language: English
• ISBN: 0312239114
• ISBN13: 9780312239114
• Release Date: December 2003
• Publisher: Palgrave MacMillan
• Length: 279 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.9" x 5.7" x 8.6"