Winning in Asia, European Style: Market and Nonmarket Strategies for Success

by Vinod K. Aggarwal

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European...

• Format: Hardcover
• Language: English
• ISBN: 0312239130
• ISBN13: 9780312239138
• Release Date: October 2001
• Publisher: Palgrave MacMillan
• Length: 290 Pages
• Weight: 1.01 lbs.
• Dimensions: 1.0" x 5.9" x 8.5"