Winning Elections with Political Marketing

by Philip Davies

Find out the real impact political marketing has on the democratic process

Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read...

• Format: Paperback
• Language: English
• ISBN: 0789033704
• ISBN13: 9780789033703
• Release Date: June 2006
• Publisher: Routledge
• Length: 254 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.1" x 8.4"