Winning Direct Response Advertising: From Print Through Interactive Media

by Joan Throckmorton

Book Overview

Get Joan Throckmorton's latest ideas on creating "breakthrough" direct response advertising. This second edition brings to life the use of database marketing and research, the value of teamwork in... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844234281
• ISBN13: 9780844234281
• Release Date: January 1997
• Publisher: NTC Business Books
• Length: 454 Pages
• Weight: 3.75 lbs.
• Dimensions: 1.4" x 8.8" x 11.3"

Customer Reviews

Must-Read

Joan's book is a must-read and a re-read for all direct marketing creatives. She breaks down the process so it's easy (and fun) to follow. Joan is a long-time solid creative strategist whose techniques work on traditional direct mediums and new electronic ones -- the rules never change...we just get more to deploy.

MUST-READING FOR ALL DIRECT MARKETERS

Joan Throckmorton's book is a true classic for all creators of direct response advertising. It's filled with examples of proven revenue-generators from print through electronic media. If you write, design, or manage ANY marketing effort today, you should read this book.