Winning Campaigns Online: Strategies for Candidates and Causes

by Emilienne Ireland

Written in plain English, this book by award-winning Internet campaign strategists tells you how to raise funds, bring in volunteers, and reach voters on the Web. Expert tips, case studies, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0970185413
• ISBN13: 9780970185419
• Release Date: September 2001
• Publisher: Science Writers Pr
• Length: 340 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.0" x 0.8" x 6.3"

Customer Reviews

Good Primer on Campaign Websites

It has become de rigeur for political campaigns of any size to have a website. They are indispensable for getting the message out, rallying the troops, raising money, and establishing and maintaining momentum. This book gives the theoretical basics to constructing a campaign website, keeping it lively, and integrating it into the overall strategy, tactics, and organization of the modern political campaign. The book strongly and confidently lays out the necessary considerations. I only gave it four stars, because it has a lot of repetition. It could have been better if it had lost about 30 pages of superfluous material. Still, I highly recommend it as a basic work for campaign professionals and candidates who are considering how to go about setting up and maintaining a campaign website.

Excellent resource for campaign staffers & junkies

As a campaign consultant and Web strategist, this book is my "go to" guide for everything related to the Internet. There are still many candidates who don't appreciate the importance of a well-created and maintained Website and this book explains step-by-step why such a dynamic medium is necessary in our era of 24-hour information. I highly recommend this book to all campaign staff members, political junkies and students who are studying about campaigns!

For the couch potato candidate.

You will find out standard methods of using the internetto run a campaign, but it won't get you elected. I boughtseveral of these books as I am a precint person. I foundno help at all from this book, and it had nearly the sameadvice the other two had. Read it, but not much help.A sucessful candidate is one face to face talker.

All I needed to know about Advocacy websites. . .

Wow! What a book! I read every page on a flight between Orlando and D.C. I have never known how-to books to be page-turners, but this one was. If you have any questions about starting a website for a campaign or political advocacy, or you're just looking to freshen up what you have, this book is the only one you'll need. The authors have the credentials and experience needed to offer these basic, yet insightful tips.