Winning Back Your Market: The Inside Stories of the Companies That Did It

by Jagdish N. Sheth

Book Overview

Winning Back Your Market: The Inside Stories of the Companies that Did ItWinning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors.Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options.About the Author: Dr. Jagdish (Jag) N. Sheth is the Charles...

• Format: Hardcover
• Language: English
• ISBN: 0471809047
• ISBN13: 9780471809043
• Release Date: January 1985
• Publisher: John Wiley & Sons
• Length: 237 Pages
• Weight: 1.60 lbs.