Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

Book Overview

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0465025781
• Release Date: July 2011
• Publisher: Basic Books
• Length: 408 Pages
• Weight: 1.16 lbs.
• Dimensions: 9.3" x 1.3" x 6.1"