Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach

by Paul Wagner, Byron Marlowe, John C Crotts, et al.

Book Overview

Focusing on personal wine-selling skills, this practical guide explains every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. Based on six decades of combined experience, this manual will be invaluable for all those seeking to start or enhance a career in wine sales.

• Format: Paperback
• Language: English
• ISBN: 1538117312
• ISBN13: 9781538117316
• Release Date: June 2019
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 208 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"