Wine Business Case Studies: Thirteen Cases From The Real World Of Wine Business Management

By Pierre Mora

Book Overview

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy's powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

• Format: Paperback
• Language: English
• ISBN: 1935879715
• ISBN13: 9781935879718
• Release Date: January 2014
• Publisher: Board and Bench
• Length: 300 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.5" x 8.5" x 11.0"