When bull rider and rising star Sterling Kingsolver wins a national rodeo championship in a stunning upset, he becomes the public face of the rodeo league. But the big bosses had other ideas, and Sterling knows he's in trouble. The league is pissed, there are a bunch of cowboys ready to kick his butt, and worst of all, he's headed to New York City in the dead of winter to do a publicity junket. Sterling is just a cowboy from New Mexico, and...