Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

by Frank Luntz

Book Overview

From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry...

• Format: Hardcover
• Language: English
• ISBN: 1401323995
• ISBN13: 9781401323998
• Release Date: March 2011
• Publisher: Grand Central Publishing
• Length: 320 Pages
• Weight: 1.27 lbs.
• Dimensions: 1.0" x 6.4" x 9.5"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher