Win Bigly: Persuasion in a World Where Facts Don't Matter

by Scott Adams

Book Overview

NEW YORK TIMES BESTSELLER From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds. Scott Adams-a trained hypnotist and a lifelong student of persuasion-was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech-a hand gesture here, a phrase there-and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify th

• Format: Hardcover
• Language: English
• ISBN: 0735219710
• ISBN13: 9780735219717
• Release Date: October 2017
• Publisher: Portfolio
• Length: 304 Pages
• Weight: 1.16 lbs.
• Dimensions: 1.2" x 5.9" x 8.9"

Customer Reviews

Don't bother, it's not what you expected to read

Should be in the fiction category. Scott thinks a con-man and snake-oil salesman is the same as what he calls a master persuader, and perhaps that's true. Nice excuse for why he choose to support Trump. Me thinks the master persuader has persuaded Scott Adams. May I suggest "The Cult of Trump" by Steven Hassan