Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business

by Nick Liddell and Richard Buchanan

Book Overview

Who is McLaren's greatest nemesis?
What disappoints Ocado about their competitors?
What wakes Google up at 4am?
Why does Wimbledon sweat the small stuff?

Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.

The most successful businesses in the world are singular in their goals, yet...

• Format: Paperback
• Language: English
• ISBN: 0749484500
• ISBN13: 9780749484507
• Release Date: May 2019
• Publisher: Kogan Page
• Length: 296 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.1" x 9.0"