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Paperback Wild Company: The Untold Story of Banana Republic Book

ISBN: 1451683502

ISBN13: 9781451683509

Wild Company: The Untold Story of Banana Republic

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Format: Paperback

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Book Overview

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life , a surprising and inspiring memoir from the founders of Banana Republic. With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist...

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