Why We Evaluate: Functions of Attitudes

by Gregory R. Maio and James M. Olson

Book Overview

As the first book to examine the psychological motivations underlying people's attitudes, as well as why people form attitudes, this volume presents empirical research describing theoretical perspectives and practical applications. The editors assembled the leaders in the field to examine the topics of attitude function persuasion, individual-differences approaches, and the role of motivation within a variety of psychological disciplines, including...

• Format: Paperback
• Language: English
• ISBN: 1138002941
• ISBN13: 9781138002944
• Release Date: June 2015
• Publisher: Psychology Press
• Length: 480 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.1" x 5.9" x 8.9"