Why They Buy: American Consumers Inside and Out

by Robert B. Settle and Pamela L. Alreck

Book Overview

What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands,...

• Format: Hardcover
• Language: English
• ISBN: 0471844578
• ISBN13: 9780471844570
• Release Date: October 1986
• Publisher: Wiley
• Length: 351 Pages
• Weight: 1.60 lbs.

Customer Reviews

About the Book

Why They Buy: American Consumers inside and Out FROM THE PUBLISHER What makes people buy the things they do? This book offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands, stores and services.